THIS IS MY SPEC WORK
This is some spec work
It never saw the light of day
But it should have
Soccer Moms Against Drunk Driving
During major sporting events, road injuries double
due to drunk driving. And when FIFA came to Canada, what better way to curb drunk driving than to have soccer moms pick up our soccer fans?
A limited time collaboration between MADD x UBER, where lucky fans would get a surprise and delight pickup from a soccer mom. Orange slices, water, and an encouraging word included.
TD Insurance
MyRide
Gen Z is becoming less attached to car ownership, increasingly relying on public transit and rideshares to get around.
Which means there’s a growing generation that may never become traditional car insurance customers.
So how does TD speak to them?
Partner with a rideshare service to insure its drivers, and give TD insured drivers a visible badge on their profile, signalling to riders that they’re among the safest drivers on the road.
TD doesn’t just insure the cars Gen Z isn’t buying. It helps make the rides they are taking safer.